Pinterest has evolved from being known as a platform for finding DIY ideas and inspiration boards to becoming one of the fastest-growing social platforms today.
With 460 million monthly users and 85.5% of weekly users purchasing something from a Pin, it’s clear that Pinterest is a powerful tool for marketers.
If you want to learn about Pinterest marketing, this blog post is what you need. In this blog post, Dolma shares how to effectively market your brand on Pinterest. Let’s explore together!

Table of Contents
- Benefits of Marketing on Pinterest
- How to Develop a Pinterest Marketing Strategy
- Pinterest Marketing Best Practices
- Dolma’s Pinterest Marketing tips for you
- How to measure Pinterest marketing success
- Conclusion
The Benefits of Marketing on Pinterest
Before diving into the strategy, let’s take a closer look at the benefits of marketing on Pinterest:
- Drive traffic to your website: Pinterest is a popular discovery platform for shoppers looking for inspiration and new products. 80% of weekly users have discovered a new product or brand on Pinterest. By optimizing your Pins and utilizing unique Pin types, you can effectively drive new users and customers to your website.
- Create and expand your community: Pinterest is a platform where users go to start new projects and find creative inspiration. It is possible to cultivate an engaged community by offering content that appeals to this desire for creativity. Additionally, Pinterest has been shown to make people feel good, with 78% of weekly Pinners reporting a positive experience after interacting with the platform.
- Boost brand awareness: With a large and active user base, Pinterest provides an opportunity to increase brand visibility.
How to Develop a Pinterest Marketing Strategy
Let’s dive into the 6-step strategy to effectively market your brand on Pinterest now that we understand the benefits of it:
Step 1: Brand your profile
The first step to successful Pinterest marketing is to brand your profile. Ensure that you have a business Pinterest account, as this provides access to additional tools like analytics and ads.
Customize your profile visuals, including your profile photo and cover image, to give your profile a branded look. Write a bio that clearly communicates your brand’s mission statement and offerings, while incorporating relevant keywords.
Step 2: Develop a Pinterest strategy for your content
Determine the types of content that align with your brand and resonate with your target audience.
This can include image Pins, video Pins, idea Pins, product Pins, and rich Pins.
Utilize Pinterest Trends to stay ahead of trends and incorporate relevant keywords into your content.
Step 3: Engage with the community
Engaging with the Pinterest community is crucial for building brand loyalty and expanding your reach. Respond to comments on your content and join or create group boards to connect with new audiences. As a trusted and valuable resource, you can establish yourself by actively participating in the community.
Step 4: Focus on Pinterest SEO
Pinterest is essentially a visual search engine, so optimizing your content for search is essential. Conduct keyword research to identify relevant search terms and incorporate them into your profile, board titles, and Pin titles and descriptions.
Avoid keyword stuffing and focus on providing valuable and informative content that aligns with user intent.
Step 5: Schedule fresh Pins
Consistently sharing fresh content is key to maintaining an active presence on Pinterest. Use social media management tools like Sprout Social to schedule your Pins ahead of time and ensure a regular flow of content.
Take advantage of Sprout Social’s Optimal Send Times feature to post at the most engaging times for your audience.
Step 6: Measure what works
Utilize Pinterest’s built-in analytics for insights on Pin performance. Utilize a data automation tool like Sprout Social to gain a comprehensive view of your social media performance.
Pinterest Marketing Best Practices

We will explore the best practices and strategies for leveraging Pinterest marketing to achieve your business goals.
1. Create great content
The creation and posting of fresh content are crucial to maximizing your Pinterest impact. By consistently sharing fresh content, you will be able to capture the attention of users and increase engagement with your brand. Fresh content refers to pins that have never been on Pinterest before.
Here are some tips to help you create fresh posts:
Share product listings
Create a pin that highlights the product listing if you have just released a new product. This pin can highlight unique features, pricing, and availability, providing valuable information to potential customers.
You can boost traffic to your website and generate interest by sharing exclusive product listings.
Revise your pins
You can create fresh content by revising your existing pins. Making any changes to your pins will deem them as fresh content once you post the revised version on Pinterest.
This strategy allows you to optimize underperforming pins and maintain the engagement of high-performing pins.
Leverage cross-platform sharing
While fresh content is essential, you can also leverage existing content from your website or other social media platforms.
Platforms like Tailwind allow you to integrate your Instagram photos as pins on Pinterest, expanding your reach and diversifying your content.
Consider sharing a variety of content, such as product listings, model showcases, or user-generated content reposted from your Instagram page. Be creative and explore different ways to engage your audience.
Share event photos
Events are an excellent opportunity to create fresh content for Pinterest. Whether it’s a professional conference or a customer appreciation event, sharing photos from these occasions allows you to showcase your brand’s personality and connect with your audience.
These photos offer a unique glimpse into your business and can resonate with your target audience.
2. Creating Memorable Pins
To stand out on Pinterest, it is crucial to create pins that are visually appealing and memorable. Boring images are unlikely to inspire users to engage with your brand.
Instead, focus on creating pins that capture attention and leave a lasting impression.
Here are some tips to make your pins memorable:
Inject humor
Humor can be a powerful tool to connect with your audience and make your pins memorable. Incorporate appropriate jokes or witty captions that align with your brand’s personality. Sharing humorous content increases your brand’s reach, as it is more likely to be shared.
However, ensure that your jokes are not offensive and resonate with your target audience. Tailor your humor to specific interests or demographics to maximize engagement.
Embrace the cute factor
Adding a touch of cuteness to your pins can go a long way in capturing your audience’s attention. While not every brand has a cute mascot, you can find creative ways to showcase your product’s cuteness or highlight endearing moments.
The cuteness should align with your brand’s identity and convey an important message about your product or service.
Utilize infographics
Infographics are highly effective in capturing attention and conveying information in a visually appealing format. Embedding infographics on your blog posts and sharing them on Pinterest can drive traffic to your website and position you as an authoritative source in your industry.
Craft catchy descriptions
Catchy descriptions are essential for capturing users’ attention and inspiring them to click on your pins. Think of your description as a clickbait title that intrigues users and entices them to explore further.
Your pin’s description should highlight the core message or value that your pin conveys, making it memorable and shareable.
3. Showcasing Product Value
Pinterest is not limited to crafts and fashion; it has evolved to cater to businesses from various sectors. By showcasing the value of your products and services, you can capture the attention of Pinterest users who are actively seeking solutions and ideas.
Here are some strategies to highlight your product’s value:
Unleash your creativity
Creativity plays a pivotal role in capturing users’ attention and inspiring them to engage with your brand. Showcase completed projects or examples that demonstrate your product’s potential.
By sharing your unique style and talent, you can inspire users to replicate your designs or seek out your services. Similarly, travel agencies and tour companies can post pictures of people enjoying their trips, enticing others to book through their agency.
Solve customer problems
Some products and services are designed to solve specific problems or address common challenges. Position your product as a solution and demonstrate how it can help customers achieve their goals.
By showcasing the problem-solving capabilities of your product, users can visualize themselves using it to overcome obstacles.
In addition to driving sales, this approach also encourages users to share your pins with others who have similar challenges.
Demonstrate fresh uses for your product
Highlighting fresh uses for your product can pique the interest of potential customers. Even if your product is traditionally used for a specific purpose, there may be alternative applications that users have not considered.
Depicting these alternate uses can spark creativity and prompt users to share your pins. Whether it’s showcasing a car’s off-road capabilities or highlighting a versatile adhesive, emphasize the unique aspects of your product.
4. Showcasing Your Brand
While demonstrating the value of your products and services is crucial, it is equally important to showcase your brand identity. With fierce competition in most industries, establishing a distinct brand presence is essential to stand out on Pinterest.
Here are some strategies to showcase your brand:
Incorporate your logo
Including your brand’s logo in your pins helps increase brand recognition and visibility. Your logo should be prominently displayed on your pins, either through packaging or by adding it to the image.
By associating your logo with visually appealing and engaging content, you can reinforce your brand identity and make a lasting impression on users.
Highlight corporate citizenship
In today’s socially conscious world, corporate citizenship plays a significant role in brand perception. Use Pinterest to showcase your company’s philanthropic initiatives, community involvement, or support during times of crisis.
Sharing these stories of corporate social responsibility can resonate with users and encourage them to support your brand. People love to share uplifting and inspiring content, and by highlighting your brand’s positive impact, you can attract a wider audience.
5. Playing to Pinterest’s Algorithms
Understanding and leveraging Pinterest’s algorithms is crucial for optimizing your presence on the platform. Pinterest’s algorithm favors fresh content, making it essential to prioritize the creation of new and original pins.
Here are some tips for playing to Pinterest’s algorithms:
Utilizing Pinterest Scheduling Tools
Managing your Pinterest presence can be time-consuming, especially if you have multiple pins to schedule and monitor. To streamline your efforts and save time, consider utilizing Pinterest scheduling tools like Tailwind.
Accurate categorization and hashtags
When posting pins on Pinterest, ensure that you categorize them accurately and use relevant hashtags. Precise categorization helps users find your pins when searching for specific topics. Inaccurate categorization may result in your pins being shown to irrelevant audiences.
Similarly, using relevant hashtags increases the discoverability of your pins and improves their visibility.
6. The Power of Tailwind Tribes
In addition to scheduling tools, Tailwind offers a unique feature called Tailwind Tribes. These tribes function as communities of like-minded individuals who curate high-quality content from similar creators.
Joining Tailwind Tribes can expand your reach and increase the chances of your content being shared.
Here’s why you should consider joining Tailwind Tribes:
Measure tribe effectiveness
Tailwind provides insights into tribe performance, allowing you to track how often your content is shared within tribes. This data helps you identify which tribes are most effective in driving engagement and allows you to focus on tribes that provide the best results.
By leveraging tribes effectively, you can amplify your Pinterest marketing efforts and reach a wider audience.
Curate and share high-quality content
Using Tailwind Tribes, you can curate and share content from fellow tribe members who share similar interests.
This collaborative approach can increase engagement and exposure on Pinterest by helping you discover valuable content you can share with your audience while increasing the visibility of your own content.
Dolma’s Pinterest Marketing tips for you
- Use High-Quality Images: Your Pinterest marketing efforts will be greatly impacted by the quality of your images. Make sure to use high-resolution images that are visually appealing and easy to understand.
- Focus on Quality Over Quantity: Having fewer, high-quality pins is better than having many low-quality ones. Focus on creating pins that are relevant to your business and that resonate with your target audience.
- Include CTA: Make sure to add a call-to-action to your pins. This will encourage people to click through to your website and take the desired action.
- Optimize for Mobile: Over 75% of Pinterest users access the platform on mobile devices, so make sure your pins look good on smaller screens and the text is easy to read.
- Leverage Influencers: Influencers can be a great source of targeted traffic. Reach out to influencers in your niche and ask them to promote your pins.
- Use Video: Video is a great way to stand out on Pinterest. Create short, engaging videos that showcase your products and services and share them on the platform.
- Participate in Group Boards: Group boards are a great way to get more exposure for your pins. Join relevant group boards and share your content with a larger audience.
- Promote Your Pins: Pinterest Ads can be a great way to get more visibility for your pins. Use the Ads Manager to create targeted campaigns and get more traffic to your website.
- Track Your Performance: It’s important to track the performance of your pins. Use analytics tools to measure the engagement and conversions of your pins and make changes as needed.
- Repin Content: Repinning content from others is a great way to drive more traffic to your website. Find relevant content and reply to your boards.
How to measure Pinterest marketing success
There are several metrics that you can use to measure the success of your campaigns on Pinterest:
- Impressions: The more impressions your pins receive, the more exposure your campaign receives on Pinterest.
- Repins: Your campaign’s success is determined by how many repins you receive. The more repins you receive, the more successful your campaign will be.
- Traffic: Using tools like Google Analytics, you can track the number of visits and conversions that your Pinterest campaign generates for your website.
- Engagements: Engagement rates are the number of likes, comments, and clicks that your pins receive. High engagement rates indicate that users are engaging with your content.
- Return on Investment (ROI): Your campaign’s ROI can be calculated by dividing the revenue generated by the cost of the campaign. A high ROI indicates a successful campaign.
By tracking these metrics, you can get a sense of how well your Pinterest campaigns are performing and make adjustments as needed to improve their effectiveness.
Conclusion
Pinterest offers immense potential for businesses to reach and engage with their target audience. By implementing the best practices and strategies outlined in this guide, you can optimize your Pinterest marketing efforts and achieve your business goals.
Remember, Pinterest marketing is an ongoing process that requires continuous monitoring and refinement. Stay up to date with the latest trends and adapt your strategy accordingly to maximize your success on the platform.
Happy Pinning!
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